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YouTuber MrBeast sues company behind his burger chain

August 1, 2023
in Business
Reading Time: 11 mins read
A A
YouTuber MrBeast sues company behind his burger chain
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Famed YouTube star MrBeast is suing the company that makes his popular MrBeast Burger for allegedly serving severely undercooked meats that were “inedible.”

MrBeast, whose real name is Jimmy Donaldson, wants to end the business relationship with Florida-based Virtual Dining Concepts for causing “irreparable harm” to his reputation, according to the lawsuit filed in New York District Court on Monday.

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The complaint claims Virtual Dining, co-founded by former Planet Hollywood executive Robert Earl, “was not focused on controlling the quality of the MrBeast Burger customer experience and products” as it sought to grow its ghost kitchen concept.

“As a result, MrBeast Burger has been regarded as a misleading, poor reflection of the MrBeast brand that provides low-quality products to customer that are delivered late, in unbranded packaging, fail to include the ordered items, and in some instances, were inedible,” according to the court filing obtained by The Post.

Donaldson, who boasts more than 172 million subscribers on his YouTube and makes millions off advertising revenue, opened MrBeast’s first brick-and-mortar outpost at New Jersey’s American Dream mall last September that drew more than 2,000 fans who camped out overnight.


Jimmy Donaldson’s MrBeast Burgers has more than 1,000 virtual locations across the globe where food is cooked in ghost kitchens. There’s only one brick-and-mortar location in New Jersey’s American Dream mall.
Courtesy of American Dream

The lawsuit claims that Virtual Dining Concepts damaged Donaldson's reputation, and is seeking to terminate the partnership.
The lawsuit claims that Virtual Dining Concepts has served undercooked burgers that have damaged Donaldson’s reputation. He is seeking to terminate the partnership.
Reddit/Enzzagurl

But the reviews of his burger operation have been as rancid as the alleged products being served, according to several examples cited in the lawsuit.

“Finally ordered our first Mr. Beast burger and then realized after the first bite that it was mostly just raw meat,” wrote a Reddit user cited in the complaint.

One father of two ordered MrBeast Burgers that were not only “terrible quality,” but also delivered in “unbranded packaging that he [the father] was able to trace back to a 7-11,” the suit alleged.


MrBeast, formally known as Jimmy Donaldson, is suing the company behind his fast-food smash burger chain, MrBeast Burger, for serving severely undercooked meats that have rendered meals "inedible."
MrBeast, aka Jimmy Donaldson, is suing the company behind his fast-food smash burger chain, MrBeast Burger, for serving severely undercooked meats that have rendered meals “inedible.”
Instagram/mrbeastburger

Other diners have posted photos on social media allegedly showing undercooked chicken still purple on the inside and sandwiches missing ingredients.

The court filing also claims that more than half of the 1,000-plus MrBeast Burger virtual restaurants “have less than two (out of five) stars,” a marker Donaldson’s lawyers noted “is well-below the median score of four stars across the platform [Yelp].”

Donaldson — who rose to fame as YouTube’s so-called “biggest philanthropist” thanks to his contests and giveaways where he’s awarded viewers with as much as $1 million — said he made “numerous…complaints about quality control [that] fell on deaf ears,” the complaint said.

The 25-year-old contends the harm to his reputation has left him “no choice” but to “terminate the MrBeast business.”

He is seeking unspecified financial damages.

Donaldson has yet to publicly comment on the lawsuit.

His team declined to comment beyond the suit.

The :Post reached out to Virtual Dining Concepts for comment.

Donaldson launched MrBeast Burgers with Virtual Dining Concepts in 2020.


Another dissatisfied MrBeast Burger customer shared a photo of a chicken sandwich that was so undercooked that the meat was still purple inside.
A dissatisfied MrBeast Burger customer shared a photo of a chicken sandwich that was allegedly so undercooked that the meat was still purple inside.
Reddit/Kingsavage07

They started with 300 locations across the US and expanded globally to virtual locations in Mexico and Europe.

Despite the poor reviews, the business made millions of dollars but “MrBeast has not received a dime,” according to the suit.

In January, the cash earnings from the fast-food operation stood at $150 million in revenue, the complaint said. 


A review posted to Reddit was included as evidence in the suit. The user said the burger was "mostly just raw meat."
A review posted to Reddit was included as evidence in the suit. The user said the burger was “mostly just raw meat.”
Reddit/killaqueenmac

After accounting for costs and fees, the net profit was about $30 million, according to a post on MrBeast Burger’s blog site.

The agreement between Donaldson and Virtual Dining Concepts calls from the profits to be equally split, the complaint said.

Credit: Source link

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