Social Media Wins: 28 Million Tweets During Superbowl

Undoubtedly, a lot of America is waking up with a bit of SuperBowl malaise. The game is one of the few live televised events that garners a critical audience since the consumer went on-demand for their entertainment. That’s good news for NBC, which commanded between $4.4 million and $4.9 million per 30 second ad spot this year. Other media outlets that benefited from the SuperBowl included Twitter. Keep in mind, Twitter turns in earnings results this Thursday. Analysts at Cantor Fitzgerald expect significant gains in revenue, although, like many other multinationals, currency issues may dog it. But, the one thing investors are keen to learn is—-Is Twitter able to grow its user base and keep the current base engaged. It seems the SuperBowl was proof. Yesterday, with the hashtag #SB49, some 28.4 million global tweets were sent during the game, surpassing last year’s 24.9 million. Cantor Fitzgerald keeps a buy rating on the stock ahead of its earnings report, and a price target of $58. The other media outlet that gained from the SuperBowl was Youtube. The online giant tracked the ads that got the largest views online. Budlight’s Pacman commercial resonated. Its owned by Anheiser-Busch which last lost ground as consumers turned to craft and import beers. McDonald’s, ticker symbol MCD, touchy feely way to pay helps. It also comes at a time when the fast food giant is seeing month after month of declining sales, as consumers turn to fresh fast food vendors such as Chipotle. And finally, Victoria’ Secret’s Superbowl ad garnered, part of an empire that trades under the ticker LB.

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