The next generation consumer has really only experienced one way of shopping, click-to-bricks, which is why having an omnichannel presence is key to capturing millennials, says Brian Watkins, president of fine jewelry company Ritani. Watkins likens it to the interaction at an Apple store, where customers can shop on mobile and can also access the Genius Bar for the blended experience. And the strategy is working. Watkins explains Ritani saw 200% growth year-over-year in 2014 and he expects continued success for Valentine’s Day 2015. TheStreet’s Jill Malandrino has details from New York.
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