PulsePoint, a venture capital-backed provider of software that automates the buying and selling of advertising, is weighing its strategic options, including a sale. The Deal’s Jaewon Kang broke the news on Monday. The New York-based technology company is evaluating a full range of alternatives to a sale, including an initial public offering or IPO as well as a private equity recapitalization, according to its CEO Sloan Gaon. Potential bidders could include the likes of Google, Yahoo, AOL and Alliance Data Systems, and could see an offer as high as $400 million. Such a valuation would be in line with past deals in the space, including Oracle’s buy of DataLogix for about 14 times revenue and Yahoo’s buy of BrightRoll for about 6 times revenue.
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