If you open up the March issue of Vogue, expect to see a 12-page spread for the new Apple Watch. So is this simply an advertisement or does Apple’s move to pay for Vogue space tell us more about the direction the company is headed in? For more analysis, TheStreet’s Scott Gamm speaks with Mark Bergen, a mobile reporter at Advertising Age to discuss how Apple is becoming more of a retail brand. Bergen also shares insight on how Apple’s competitors approach wearable marketing and if more tech brands will take steps to become luxury retail brands.
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