Ethan Allen Interiors chairman and chief executive officer Farooq Kathwari reveals the company’s new initiatives to completely replace 70% of its product line with new designs by fall 2015. Kathwari says now is the right time for such a large undertaking because consumer attitudes are changing due to factors like globalization and trends in technology. Kathwari says more and more consumers want to be owners of good quality products sold to them with great service. He reveals how Ethan Allen is trying to appeal to those consumers, which he believes are optimistic right now, but still conservative. As consumers have been spending money at retailers like Home Depot to improve their home, Kathwari says furnishing their homes is next.
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