Tractor Supply Company chief executive Greg Sandfort offers his outlook on the consumer and how his company plans to ensure it keeps a consistent customer base year-round. Being as Tractor Supply Co. is a needs-based company, Sandfort says consumers within the industry are still spending. Right now, the company’s customers are buying more staple products due to severe winter weather. While its seasonal business is off to a slow start, Sandfort expects that to pick up over time, and the company is working to build a sophisticated supply chain and increase store traffic year-round. Sandfort offers further detail on his outlook for 2015, from opening additional stores to penetrating markets where he sees growth opportunities.
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